The Truth about Black Friday Sales
The truth about Black Friday? Black Friday has morphed into Black November, and retailers - both traditional and online, begin running their Black Friday deals on November 1st. That’s right - as soon as you finally hit the bed after a fright filled night of collecting candy from your neighbors, retailers are gearing up to relieve you of your holiday shopping budgets.
Be sure to look at our Black Friday Ad Scans and Deals Page
Questioning Black Friday
Still, many shoppers assume every Black Friday deal is awesome; but is the listed merchandise truly a hot deal? Should you wake up early and battle the throngs of consumers standing in line at your favorite store? Are these sales really limited time deals, or can better pricing be had at other times?
To answer these questions, we dug deep into last year’s Black Friday deals to see if the deals were really as good as advertised. For instance, was there a deal offered later in the year that beat Black Friday’s pricing? Is there a reason to give into the hype?
Many retailers “recycle” Black Friday ads and do not change deal pricing on some products from year to year. While this might make sense if their inventory levels are high, consumers have come to expect deeper discounts each year on a wider variety of products.
In fact, the opposite is true - a recent study found that 92% of stores had Black Friday “doorbuster” deals that existed the previous last year. The same study found retailers would often try to trick consumers on Black Friday with knockoff deals, shady rebate offers, and misleading original prices. The upshot? Use a website like BuyVia to compare prices before shopping - a little homework can really pay off in the end.
Where did the Doorbuster come from?
The doorbuster is a limited time super cheap deal designed get shoppers into the store. They are often available early in the morning and sell out almost immediately. More organized stores hand out vouchers to those in line to prevent mass hysteria from occurring from when the doors open up.
Doorbusters have been around far longer Black Friday. These "loss leaders" first appeared in an ad in August 1917 for Killian's Department store: "Wednesday's 8 o'clock doorbusters"
A bargain item was sold at a tiny fraction of its regular price. This brought in the crowds long before the store opened. Other stores in Iowa continued this tradition throughout the 1920's.
Some Black Friday Deal examples from 2015:
Converse Up to 50% Off Flash Sale, prices as marked. Ends May 1, 2017 9AM PT. Free shipping with a Nike+ account (free to sign-up). 31 styles on sale at steep discounts. Shop early for best selection.
Converse Chuck II Gum High Top Men's Shoe $39.97 Free shipping using Nike+ (reg. $80). (Pictured)
Posted: April 29, 2017 9:03 AM PDT
Dell Refurbished Compute Coupons
Shipping adds around $20, but is FREE now.
They sell Dell PC's (laptops and desktops) and items that are returned from leasing. Stock changes during business hours, so refresh every couple of minutes to see what has been added. Products have a 100 day limited warranty.
Coupon cannot be combined with any other coupon, Discount applied before tax, shipping & handling, Discount not valid on Extended Warranty Sale.
Sales tax in: CA, CO, FL, ID, IL, KY, MO, NV, NC, OH, PA, TN, TX, VA
Posted: April 29, 2017 9:00 AM PDT
Rare. eBay 20% off Clothes, Shoes, Jewelry Coupon - Adidas, Asics.. is available using Coupon Code: PERFECTSTART Expires 5/4/2017 11:59pm PST - Works on their specific list of sellers. While Supplies last, so hurry. Good for 2 uses only. Must pay with PayPal. 2% back in eBay Bucks.
Lots of name brand clothes, shoes, jewelry, health & beauty just in time for Fall, from North Face and other leading brands.
- Crocs Men's Yukon Mesa Clog $24.99 - Buy 2 to get them for $33.99 free shipping.
- Dyson AM06 10in Bladeless Desk Fan Refurbished $169.99 - 20% off code = $138 free shipping.
2 Lounge Patio Chairs $49.99 - 20% coupon = $40 free shipping
Users will be able to apply this Coupon for a 20% discount off qualifying item(s) (excluding shipping, handling, and taxes), valid from 08:00 AM PT April 27, 2017 until 11:59 PM PT on May 4, 2017. Users must make a minimum purchase of $25 or more on qualifying items. The discount will be applied to qualifying item(s) only and will be capped at a value of $50. A qualifying item is defined as item(s) purchased from the sellers listed below.
Sales tax in: Depends on seller
Posted: April 29, 2017 12:00 AM PDT
$199.99$119.99Save: $80.00 (40%)Daily Steals Coupons
Great deal. Daily Steals has an iPhone 5s Unlocked 16GB Refurbished No Contract Smartphone Sale $119.99, free shipping. Tax only in FL. 30 day returns.
Gold, Silver and Space Grey are available. This runs the latest iOS 10.
Consider purchasing an unlocked cell phone if you are on AT&T or T-Mobile and want a new Smartphone without a contract. Unlocked Smartphones allow you to subscribe to low cost carriers mentioned below and function internationally, so you can use the same phone abroad.
Learn: No-Contract Plans, Unlocked Smartphones
Choosing the right plan for you is time consuming and can also be a hassle. We've done the research and you may save over $1,000 each year! Be sure to check out our no-contract Smartphone plan article: How to Find the Best No Contract Smartphone Plans where we compare all of the major network carriers. Check out our How to Buy an Unlocked Smartphones article to learn what it means to have an "Unlocked" Smartphone.
Posted: April 28, 2017 12:00 PM PDT
$59.99$29.73Save: $30.26 (50%)REI Coupons
Keeps cold drinks cold for up to 24 hours and hot drinks hot for up to 6 hours. Premium grade 18/8 Stainless Steel BPA free Sports Bottle. Other colors may be at a higher price point.
Posted: April 28, 2017 11:20 AM PDT
Apple Black Friday 2015 Deals
Although Apple offered free gift cards with the purchase of select products - iPad Air 2 ($75), iPad Mini 4 ($50), Walmart and Target both had way better gift cards available on the same day. Target esd offering a free $150 gift card with an iPad Air 2. The same thing happened in 2014.
So - one would think the best strategy for Apple products in 2014 is to ditch the Apple store in favor of major retailers? Maybe, but better deals showed up just 14 days after Black Friday - with deeper discounts and zero sales tax. And finally, Apple did not even offer a sale on CyberMonday.
Gap Black Friday 2015 Sales
Gap has a “50% off Everything” sale in 2015. The later had many other sales of the type Save up to 50% off plus an extra 40% off. These were better on the select sale items, but the 50% off was a lot better on generate merchandise.
iPad Air 2 from Best Buy $100 - $125 off. Better than Apple plus it is a real discount.
Free Target Gift Card with iPad Mini 4 ($100), iPad Mini 2 ($80), iPad Air 2 ($150), or Apple Watch ($100) - These were better than Apple and were not matched until well into 2016.
Staples had an iPad Air 2 64GB $449 ($599) Apply Visa Checkout $25 off = $424. A stellar price
Also an iPad Mini 4 16GB $299 ($399), much better than a gift card.
Target had Apple TV 25% off - New 2015 version $149.25 ($199) - Also a very good price, not matched until 2016.
Black Friday Tablet/E-Readers Deals
Amazon Kindle Fire HD 7in 8GB Tablet from Best Buy - $34.99 – Cheaper than Amazon until 2016.
Target had a Samsung Galaxy Tab A 9.7 16GB Tablet $229 ($299) Free $30 Gift Card. A very good price not matched for 6 months.
Black Friday Laptop Deals
Best Buy had a Dell Inspiron 15.6 Touchscreen Laptop Core i3 8GB/1TB Windows 10 $299.99 free shipping. A solid price even to this day.
Staples had very good laptop deals which sold out quickly. Each of these 3 deals were not equalled until mid 2016.
HP 14-ab166us 14" Laptop Intel Core i3 6GB 750GB Windows 10 $299.99 after $50 rebate. ($599)
Toshiba C55-C5380 15.6" Laptop Intel Core i5 8GB 750GB Windows 10 $399.99 after $250 rebate.
Toshiba C55-C5381 15.6" Laptop Intel Core i7 8GB 1TB Windows 10 $499.99 after $250 rebate.
Black Friday Video Game Deals
Near everyone was selling a PS4 Uncharted bundle for $299.99, save $50. This was beaten only after 5 months.
Xbox One $299 bundles were all over the place. The best deals from Microsoft, threw in a $60 gift code and game. Nothing equalled this.
These deals can be of good value, if and only if you like the bundled games. The prices of these holiday bundles held steady, probably due to minimum advertised pricing restrictions. On the other hand, there are plenty of video games on sale, making this a great time to buy software.
Black Friday HDTV Deals
Target Doorbuster Thursday: Westinghouse 32 LED HDTV $99.99 ($189) sold out fast and is just now being beat.
Best Buy Doorbuster Thursday: Toshiba 49L310U 49in 1080p HDTV $149.99 ($429.99) In store only. - Very cheap and still not beat.
Target Doorbuster Thursday: Element 43 LED HDTV $169.99 ($199) - Still not beat
Target Doorbuster Thursday: Westinghouse 55in 1080p 60Hz LCD HDTV DWM55F1G1 $249.99 ($599) (15830724) - Still not beat
Sears Doorbuster Thursday: RCA 40" Class 1080p 60Hz Rear-Lit LED HDTV $269 ($350) - Price beat after 6 months.
TVs were a bright spot for 2015 Black Friday.
Black Friday Smartphone Deals
Best Buy Thursday Doorbusters: $250 Gift Card with Samsung Galaxy S6, S6 Edge, S6 Edge+ plus they are on sale Verizon, Sprint, AT&T - With installment plan. A great deal and not really matched for 6 month.
Walmart in store: $100 savings, $100 Gift Card on any iPhone. AT&T Next Plan or Verizon Device Payment. Was a decent deal, but equalled in early 2016.
Go pro HERO4 Silver Action Camera $80 Gift Card, 64GB Memory Card $399.99 ($500) - Very good at the time.
We can see from the sample hot deals from Black Friday that most deals are good, but if missed, often come back around quickly. No need to fret.
Sometimes items are one off that are brought in for holidays. Video game bundles and cheap console games are a good bet during Black Friday.
Black Friday is No Longer the Best Sale of the Year
As we have shown, similar or better deals can be had throughout the year. So what’s the point of Black Friday?
We at Buyvia still believe Black Friday can save you money - but you have to set your expectations. If you expect to find the lowest possible price of the year on your favorite items, you are in for a disappointment. But if you are looking for good deals on your holiday list, Black Friday is still a great way to save money.
If you are looking for the best possible price on specific items, do your research. Often web based retailers will trump their retail competition because they pass the decreased cost of overhead onto their consumers. For the best possible deals, sign up here to receive personal deal alerts from Buyvia.
Do you have a comment or a different experience with Black Friday?
Tags: black friday