The Best TVs are on sale. Walmart has a LG 65 OLED B3 4K TV Sale  for $1296.99 after checking coupon (Must login to Walmart to do this) with Free Shipping. Expires: 2/22/2024 - Highly rated at 4.8 out of 5 stars.

• Resolution: 3840 x 2160
• Refresh Rate: 120Hz Native
• α9 AI Processor Gen6
• Dolby Vision / HDR10 / HLG
• OLED DISPLAY: Watch your content come to life in over 8 million pixels. Each pixel turns on and off independently so you'll see your content with perfect black, over a billion rich colors and infinite contrast for a viewing experience like no other.
• α9 GEN 6 AI PROCESSOR 4K: Picture and sound adjustment happen automatically with our best processor. The a9 Gen4 AI Processor 4K uses deep-learning algorithms to detect scenes and genres to make your content look its best no matter what or when you're watching.
• We have an older one and are still amazed by the picture.

Investing in an OLED (Organic Light Emitting Diode) TV often comes with a higher price tag, but many consumers find the premium cost justified for several compelling reasons. Firstly, OLED technology offers unparalleled picture quality with superior contrast ratios and deep, true blacks. Unlike traditional LED/LCD TVs that use a backlight for illumination, each pixel in an OLED display emits its own light, allowing for individual pixel control. This results in vibrant colors, precise detailing, and an infinite contrast ratio, providing a more immersive and lifelike viewing experience, especially in dark scenes.

Secondly, OLED TVs are known for their slim and sleek designs. The technology allows for thinner and lighter panels because it doesn't require a backlight layer. This not only contributes to a more aesthetically pleasing television but also provides flexibility in terms of placement and installation. The premium build quality, combined with the superior visual experience, makes OLED TVs an attractive option for consumers who prioritize top-notch picture quality and a modern, stylish design, even if it means paying a higher price compared to other display technologies.