The Problems with Social Media & Shopping in 2016

This past summer you may have noticed a button popping up on your Twitter, Facebook, and Pinterest feeds next to products inviting you to “Shop Now” or “Buy.” As retailers integrate e-commerce with the social media experience, viewers are now encouraged to do more than just gawk over the latest gadgets.

While it’s definitely a convenient way to boost sales, is shopping on social media good for customers?

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