Today BuyVia released our Back to School Survey results revealing that one third of consumers plan to purchase a tablet for back to school, one fifth plan to purchase a laptop, one fifth plan to purchase both a laptop and a tablet, and one third don’t have any plans to purchase a new device. Our results also revealed that of those consumers who are purchasing a laptop, 81% plan to buy a PC while 19% plan to buy a Mac. With the growing popularity of Macs among students and the reports of declining PC sales we thought Apple would be the leader in back to school purchases, but the opposite came through in our research. This could be because of the price difference between PC laptops and Mac laptops.
Additional Back to School survey results included: (more…)